06 Oct 2017

In this video tutorial, I briefly show you how to us the Google keyword planner tool. Keep in mind that you must have a google adwords account to use this tool properly. This is a great tool to use if you are serious about finding out valuable digital marketing…

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26 Jul 2017
Facebook For Business

Journey of a Thousand Steps Begins with One Facebook Post.. and a Facebook Business page!   Ah Facebook, the place to brag about your holiday, keep in touch with the family and garner some “likes” on the latest picture of your cat. Entertainment at the scroll of a finger,…

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19 Jul 2017
Best Directories for Backlinks

Directories for Backlinks The more Backlinks you have with real ‘link authority’ the higher your rankings will be. Recent research conducted by ‘Backlinko’ indicates that the SEO adage of ‘more total backlinks equals higher rankings’ is true. Last year they set out to analyse and determine which SEO factors…

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13 Jul 2017
Effective SEO - Spiders

How to do Effective SEO:  SERPS, Bots, algorithms, spiders, listings, schema metadata . . . You can be forgiven if you get befuddled with all these concepts. Well, your business partner might forgive you, but Google will not. If you are serious about improving your business’s online presence you…

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05 Jul 2017
Focused SEO Strategy

Having a clearly defined and understood SEO Strategy is critical to any Online Marketing plan. Whilst SEO and Online Marketing is an ever fluid landscape, having a documented SEO strategy will provide you with a clear focus, a template, a benchmark and an objective to strive for, whilst inhibiting…

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28 Jun 2017
Black Hat SEO

Whether you are totally new to SEO or a weathered professional, the concept of White Hat and Black Hat SEO is an easy one to grasp. The concept as old as mankind, good guys v’s the bad guys, the knight in shiny armor or the Black Knight, cowboys in…

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21 Jun 2017
10 Basic Wordpress SEO Mistakes

The following 10 Basic WordPress SEO mistakes are easily rectifiable and will aid in your website being indexed and ranked in the SERP (Search Engine Result Pages). Back in 2011, the WordPress platform represented only 13.1% of all sites on the internet, today – it represents over a quarter…

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18 Jun 2017
Loyal Social Following

“A company that builds a loyal social following has a built-in army to promote their content, day in and day out. That content will get shared, get links, send social signals …all of which can’t be a bad thing.” ~ Wil Reynolds, Founder, Seer Interactive

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15 Jun 2017
Content Marketing

Content Marketing, that is writing material for your website which needs to be engaging and interesting so ‘Write Something Worth Reading’ “Either Write Something Worth Reading or do Something Worth Writing About” Benjamin Franklin

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13 Jun 2017
On-Page SEO Tips

One of the most obvious yet often overlooked ways to optimise a small business website is to very simply have the On-Page SEO emphasise the subject matter of the page. For example, if you are in the business of Carpentry then make the respective pages pertinent to one specific…

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